College best friends Jana Gavin and Jordan Cobb remained close confidants throughout their early careers, with Gavin following in her family’s footsteps to become a pharmacist and Cobb thriving in the medical device market and health and wellness industry.

Over a glass of wine one evening, Gavin pitched a new business concept she had learned about that would change their lives and the future of wellness: an IV drip that can help alleviate both day-to-day ailments and replenish people of vitamin and nutrient deficiencies helping people feel their best.

IV hydration therapy has been used by physicians as an alternative to traditional therapies since the 1960s, but Gavin knew it could also be used to help the millions of Americans struggling with issues that are discredited with excuses like “getting older” and “hitting a wall.” The benefits of vitamins via IV mean instant delivery and 100% absorption versus something you take orally that has to go through your digestive tract where only partial absorption takes place.