Jordan Cobb and Jana Gavin of IVitamin strongly believe that being proactive is an imperative component of one’s health. These two entrepreneurial women both have a background in the medical field and understand how important it is to have your health be a top priority to live a well-rounded lifestyle. “Wellness is a lifestyle, not a gimmick,” says Cobb.

Growing up, Gavin’s parents owned a pharmacy, and she went on to become a pharmacist herself. Cobb’s background is in medical and pharmaceutical sales. They have both seen the effects of illnesses and know that if treated preemptively, they could have been avoided altogether. “It has always made sense to me to get to the root cause of health issues, and not just mask the symptoms,” states Gavin. Their main areas of priority with IVitamin are the “culture and community.” They are firm believers in the term “work hard, play hard” and relate that to their business practices, which drive their company culture.